ECONOMÍA DIGITAL

Westpac Rolls Out Designer Wearables

18 de Octubre, 2018

Tiempo estimado de lectura: 2 minutos

The line includes a band, a key chain that can also be worn as a wristband, a tag that can be added to an existing watch, a patch that can be sewn into clothing, and a safety pin.

This line is an extension of PayWear, a line of wearable payment accessories that can be attached to a user’s watch or fitness band, which it debuted last year. The bank is building out its wearables in response to PayWear’s success: Over 56,000 consumers are using PayWear for daily transactions. And contactless payments are popular in Australia, with 4 in 5 consumers using contactless cards every week as of 2017. Expanding its wearable offering can be an effective way for Westpac to drive volume and offering designer wearables can attract more consumers — 71% of Australian consumers would use a wearable if it fit their personal style.

Fuente: Business Insider

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