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Argentina: comercio electrónico aumentó 66% en el primer semestre

El comercio electrónico en la Argentina volvió a mejorar sus números durante el primer semestre. Así, el comercio electrónico aumentó un 66% en comparación al mismo período del año anterior. Los datos fueron presentados durante el último eCommerce Day Buenos Aires, por la Cámara Argentina de Comercio Electrónico (CACE).

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Alibaba: comercio electrónico y servicios en la nube aumentan ingresos

Alibaba presentó los resultados del primer trimestre con indicadores positivos para los servicios en la nube y el comercio electrónico. El retail online más grande del mundo encontró en los servicios en la nube y el comercio electrónico un significativo impulso a sus ingresos. El incremento fue de un 61 por ciento, según se detalló en un comunicado.

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MOBILE TO ACCOUNT FOR HALF OF ONLINE ORDERS BY 2019: The number of orders made on mobile, not including tablets, climbed 41% year-over-year (YoY) in Q2 2018 to make up a new high of 42% of all online purchases, and the segment is projected to account for 50% of all orders by the end of 2018, according to a report from Salesforce that looked at data from 500 million global shoppers and 853 digital commerce sites. Mobile’s 41% YoY order growth propelled e-commerce’s 18% YoY growth in Q2, as computer and tablet orders rose only 6% and 3%, respectively. Sigue leyendo

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Cinco aportes de la Inteligencia Artificial al comercio electrónico

La evolución de la tecnología alcanzó al comercio electrónico, esta vez, convergiendo con la Inteligencia Artificial (IA). Hoy en día, las marcas con presencia en línea están incluyendo en sus planes de marketing y contenidos digitales herramientas que permiten recolectar datos y cifras del comportamiento online de consumidores fijos y potenciales para entender sus gustos e intereses durante su proceso de compra.

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CHINESE E-COMMERCE GIANT JD.COM ROLLS OUT BLOCKCHAIN-AS-A-SERVICE: China’s largest retailer, JD.com, has announced that it’s launching a blockchain platform targeting enterprise customers. The Blockchain-as-a-Service (BaaS) offering is intended to help businesses build, host, and deploy their own blockchain applications to streamline operational procedures, with use cases including tracking and tracing of financial transactions. JD.com’s BaaS platform is the newest segment of the company’s Retail-as-a-Service (RaaS) strategy, under which it’s offering its technology and infrastructure to other enterprises. The e-commerce company has also announced that the China Pacific Insurance Company (CPIC), one of the country’s biggest insurance providers, is its first enterprise partner for the new platform. The CPIC will utilize the platform to deploy a traceable process for e-invoices in the country. China’s invoice system, or “fapiao,” has come under scrutiny for lending itself to corruptpractices. Using JD.com’s BaaS system, the CPIC is aiming to change this by attaching a unique blockchain ID to each document to allow for secure, transparent, and efficient processing. The launch of JD.com’s BaaS service and CPIC’s intended use is further indication that initial blockchain experiments are now bearing fruit, as we begin to see a shift toward the deployment of the technology to tackle a myriad of problems.

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PAYPAL SE SUMA AL TOUR DE INNOVACIÓN DE M2BANKING & FINTECH LATAM:  Paypal será una de las empresas que recibirá a la delegación de M2Banking & Fintech. Será el próximo 7 de agosto en Silicon Valley. El tour de innovación incluye un recorrido por algunas de las compañías más innovadoras de esa ciudad. En la lista figuran también Google, Apple, Plug & Play y la Universidad de Stanford. Las visitas permiten conocer más sobre las novedades e iniciativas relacionadas con los pagos y dinero móvil. Además de conocer los planes y próximos desafíos de estas instituciones y empresas pioneras. Sus programas y expectativas con respecto a startups también serán de la partida. Sigue leyendo

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MARKETPLACE HELPS COMPANIES ADVERTISE IN PACKAGES: Undigital, an e-commerce package insert marketplace, has launched and is giving advertisers access to more than 300 million packages in which to place ads. To use Undigital, retailers like Barnes & Noble and Hudson’s Bay Company post a listing each month of the number of packages they expect to ship, along with the maximum quantity of inserts they’re willing to put into each package. Advertisers then select the number of packages they want to place ads in, pay a price per package that’s prespecified by the retailer, and upload the content they want to include. Undigital handles printing the inserts and sending them to retailers’ shipping facilities. Retailers retain the right to approve which advertisers can place inserts in their shipments. Sigue leyendo

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RETAILERS USING AR AND VR TO ADAPT QUICKLY: Augmented reality (AR) and virtual reality (VR) applications are enabling retailers to more quickly determine the optimal layout for their stores, Retail TouchPoints reports. These programs allow companies to vary certain aspects of their store structure within virtual stores and then simulate customer behavior to gauge shoppers’ responses to potential new arrangements and displays. Using this technology, retailers can determine how their customers would react to major changes such as updated fixtures or rearranged aisles in as little as 10 days, where the process would normally take 15 to 20 weeks, according to Mark Hardy, CEO of InContext Solutions. Sigue leyendo