Amazon Spotlights Visual For Alexa
27 de Septiembre, 2018
Tiempo estimado de lectura: 2 minutos
The new design language will be available for skills on Amazon’s Echo lineup, Fire TVs, and select Fire Table devices next month.
Amazon’s striving to make visually aided voice experiences available on consumers’ screen-enabled Alexa devices. The APL will also be available for third-party devices built with Alexa Smart Screen and TV SDK, which lets third-party manufacturers integrate the Alexa voice assistant along with Echo Show-like visual experiences.
- Visually aided Alexa skills could help push users deeper into Amazon’s ecosystem by encouraging them to spend more time with its offerings.
They can enable a richer user experience. Alexa skills that synchronize images and videos with Alexa responses offer consumers an additional layer of engaging information. For example, a workout app could show users a video of how to do an exercise while audibly counting the number of reps. These visual elements could help drive overall voice usage since consumers will likely leverage Alexa skills for a wider array of activities.
The visuals will drive voice purchases from Amazon’s holdings. The complementary information offered with visual elements will enable consumers to make more informed purchases. With visual elements, consumers will be able to view a product or see relevant information about it, including reviews, FAQs, and more. For instance, visual elements added to the Ask Peapod skill, which enables grocery delivery within a couple of hours via Amazon Prime Now, will allow consumers to actually see the groceries they’re interested in buying.
And the experience could open the door to advertising on Alexa’s platform. If Amazon decides to allow brand advertising on its Alexa devices, it will likely enable display and video ads over audio ads, as they are less intrusive to the skill experience than ads with voice-only skills, which take up the user’s complete attention. Enabling advertising with visuals on Alexa devices could provide a new revenue-generating avenue for Amazon going forward.
Amazon’s likely betting that a focus on visual will reduce user reliance on smartphones in the home, and Alexa’s success hinges on this strategy. Amazon’s biggest shortcoming in the voice assistant market is not being a native AI on any major smartphone. This is especially challenging for adoption considering that most voice assistant users access their assistants through smartphones. To continue growing its voice platform and keep Alexa competitive, Amazon needs to take digital time and attention away from smartphones. By integrating visual elements to skills, users will be able to accomplish more things on smart speakers that have traditionally been done on smartphones, such as looking up recipes and following visual directions.
Fuente: Business Insider
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