YAHOO FINANCE MOVES INTO CRYPTO: One of the leading news platforms for financial market information, Yahoo Finance, has added a crypto trading feature to its iOS mobile app. In a blog post, the company announced that users can now conduct in-app trading of four different cryptos, including Bitcoin and Ethereum. The company has said that, while this feature is only available on its mobile iOS platform, it plans to roll out the service to Android, desktop, and mobile web platforms. Yahoo has added this new feature through its partnership with Tradelt, an application programming interface (API) infrastructure company that acts as a portal for trading financial assets by integrating with brokerage services. Although Yahoo hasn’t given details on which brokerage service its app connects to for trading, Tradelt integrated with US crypto exchange giant Coinbase, per a company statement last year. Yahoo’s move appears to be part of a logical progression, with the platform already providing price tracking for over 100 cryptos. The move also suggests that, despite continued regulatory uncertainty and downward price pressures hitting the crypto market in 2018, blockchain-backed assets remain attractive.



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