CUSTOMER CENTRIC

US FINTECH HELPS MILLENNIALS BETTER INVEST THEIR MONEY: US-based fintech Titan will graduate from accelerator Y Combinator, which works with startups to help them launch their solutions, this week. Titan’s first product allowscustomers to invest in fractional shares of the same top 20 stocks, which the startup has determined based on turnover and concentration, among other things. Titan also wants to launch other products in the future, including bonds and crypto services. The startup earns an annual fee of 1% for what a consumer invests via its platform, with investments starting at a minimum of $1,000; for now, Titan is targeting its product at affluent millennials. Additionally, Titan evaluates the risk tolerance of a client and shorts the market index by up to 20% to ensure that a person still earns something if everything crashes, which is probably an attractive feature for inexperienced investors. Given that 85% of millennials want to “play it safe” when investing, it seems likely that demand for companies like Titan — that pick stocks for consumers and ensure that losses are limited by shorting the market — will be high.

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