MICROSOFT PAY NOW SUPPORTS MASTERPASS:Microsoft’s mobile payment and digital wallet service, Microsoft Pay, has partnered with Masterpass, Mastercard’s digital checkout solution, according to PYMNTS. The partnership will enable Microsoft Pay users in the US to integrate their shipping address and payment information with Masterpass, allowing them to pay using the button through the Microsoft Edge browser on Windows 10 devices. For Masterpass, the partnership could boost its checkout volume, given that it boasts an above average conversion rate — the time from when a user clicks on a payment type to when they complete the transaction during the browser session — of 55.3%, leading attracted Microsoft Pay users to integrate their information. And by allowing for shared credentials, Microsoft Pay customers could instantly gain access to a wider merchant network and a simpler shopping experience — the move decreases fragmentation in the space, which in turn could help Masterpass see user base growth and increases in volume.


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