ZILLOW ADDS IN-APP PAYMENT PLATFORM: Online real estate company Zillow will add payment tools to its mobile app and website that allow renters to pay landlords or property managers digitally. The services will support both credit and debit cards, and allow renters to set up automatic payments, in turn facilitating a more frictionless payment process in a long-analog industry. This could be a big opportunity for Zillow — bill payments are rapidly digitizing, with up to 75% of bills paid digitally by 2022, so consumers and landlords alike could be interested. And as rent payment volume rises — 43 million US renters paid $485.6 billion last year, up from 2016 — it could present a big opportunity for Zillow to add to its customer base and increase engagement. Meanwhile, it also presents a chance for Zillow’s payment partners to access a new and rapidly growing source of volume and, in turn, revenue.



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