GOOGLE PAY INITIATES TWO MAJOR UPDATES: Two previously announced updates to Google Pay, Google’s proprietary mobile wallet, went live this week, according to TechCrunch.
- Peer-to-peer (P2P) offerings: P2P payments, which were previously offered on the Google Pay Send app, can now be executed directly on Google Pay. The wallet will also allow users to split payments with up to five people.
- Ticketing: The new ticketing feature, announced earlier this year, will allow Google Pay users to save mobile tickets and boarding passes from various partners directly in the mobile wallet alongside loyalty and gift cards.
The moves could help lift adoption. In the US, around a quarter of eligible users have made mobile payments, a figure that ticks down for Google Pay specifically. But integrating new features — especially those like P2P and ticketing, which could be popular and drive users back to the wallet — could entice more users to test or engage regularly with the wallet, in turn convincing them to make it a more consistent payment option.